Herbert A. Simon

 

(¹Ì±¹ ÀÎÁö½É¸®ÇÐ, ÀΰøÁö´É, °æÁ¦ÇÐ, öÇÐ, 1916 ~ 2001) 

Herbert Simon Àº ÀÎÁö ½É¸®ÇÐ (Cognitive Psychology), ÄÄÇ»ÅÍ°úÇÐ, °æÁ¦ÇÐ, öÇÐ ºÐ¾ßÀÇ ¿¬±¸ÀÚÀÌ´Ù (º¸Åë ¹Ú½ÄÇÑ »ç¶÷ (polymath) ¶ó°í ¹¦»çµÈ´Ù). ±×´Â 1916 ³â ¹Ì±¹ Wisconsin ÁÖÀÇ Milwaukee ¿¡¼­ ž´Ù. 1942 ³â University of Chicago ¿¡¼­ Á¤Ä¡°úÇÐ (Political Science) À¸·Î ¹Ú»çÇÐÀ§¸¦ ¹ÞÀºÈÄ¿¡ Berkeley ¿Í Illinois Institute of Technology¿¡¼­ ±Ù¹«ÇÏ¿´´Ù. 1949 ³âºÎÅÍ ¼­°ÅÇÒ ¶§ ±îÁö Carnegie Mellon University ¿¡¼­ ±³¼ö·Î ºÀÁ÷Çϸ鼭 ´Ù¾çÇÑ ºÐ¾ßÀÇ ¿¬±¸¸¦ ÅëÇÑ Àΰ£ÇൿÀÇ quantitative modeling À» °³Ã´ÇÏ¿´´Ù.

±×´Â AI ÀÇ °³Ã´ÀÚÀ̸ç, Allen Newell °ú ÇÔ²² Logic Theory Machine (1956) °ú General Problem Solver (GPS) (1957) À» ¸¸µé¾ú´Ù. GPS ´Â ¹®Á¦ÇØ°á (problem solving) Àü·«À» Ưº°ÇÑ ¹®Á¦¿¡ ´ëÇÑ Á¤º¸·ÎºÎÅÍ ºÐ¸®Çؼ­ »ý°¢ÇÏ´Â °ÍÀ» °¡´ÉÇÏ°Ô ÇÑ ÃÖÃÊÀÇ ¹æ¹ýÀÌ´Ù. ±× µÎ ÇÁ·Î±×·¥Àº ±×¿Í Newell, Cliff Shaw °¡ °°ÀÌ °³¹ßÇÑ Information Processing Language À» »ç¿ëÇؼ­ °³¹ßµÈ °ÍÀÌ´Ù. 1978 ³â¿¡ "°æÁ¦Á¶Á÷ (economic organizations) ³»¿¡¼­ ÀÇ»ç°áÁ¤ °úÁ¤¿¡ ´ëÇÑ ¿¬±¸¸¦ °³Ã´ÇÑ °ø·Î·Î"  ³ëº§°æÁ¦ÇлóÀ» ¼ö»óÇß´Ù. ±×´Â Á¦ÇÑÀû ÇÕ¸®¼º (Bounded Rationality) ¿Í satisficing ¶ó´Â ¿ë¾î¸¦ °í¾ÈÇß´Ù. ..... (Wikipedia : Herbert Simon)

Àΰ£ÀÇ ¹®Á¦ ÇØ°á (Problem Solving), ƯÈ÷ ü½º (Chess) µîÀÇ °ÔÀÓÀ» Ǫ´Â ÇÁ·Î¼¼½º¸¦ ¼ÖÁ÷ÇÏ°Ô Çؼ®ÇÏ°í, °Å±â¼­ºÎÅÍ ¹®Á¦ÇØ°áÀÇ Æ²À» ã°í, ±×°ÍÀ» ¸ðÀǽÇÇèÇÏ´Â ÄÄÇ»ÅÍ ¸ðµ¨À» ÀÛ¼ºÇÑ´Ù´Â ½ÄÀÇ ¼ö¸¹Àº ½Ãµµ°¡ ÇàÇØÁ³´Ù. ÀÌ·¯ÇÑ ½ÇÇèÀ̳ª ÄÄÇ»ÅÍ ½Ã¹Ä·¹À̼ÇÀ» ÅëÇؼ­, ¹®Á¦ÇØ°á½ÃÀÇ Å½»ö ¾Ë°í¸®ÁòÀ̳ª °æÇèÀû±ÔÄ¢ (ÈÞ¸®½ºÆ½ (Heuristic)) À» Á¤½ÄÈ­ÇÏ¿© ü°èÈ­½ÃŲ °ÍÀÌ "Human Problem Solving" (1971) ÀÌ´Ù. ÀÌ Àú¼­´Â [»ç°íÀÇ ¸ðµ¨]¿¡ ºñÇØ AI ¿¡ ±ÙÁ¢ÇÏ°í ÀÖÁö¸¸, ±×·¡µµ, ½ÇÇè ½É¸®ÇÐÀû ÀÔÀå¿¡¼­, Á¤º¸Ã³¸® ¾îÇÁ·ÎÄ¡¸¦ ±¸Ã¼È­½ÃŲ °ÍÀ¸·Î °£ÁÖÇÒ ¼ö ÀÖ´Ù. »çÀ̸ÕÀÌ ½ÃµµÇÑ °ÍÀº ÀÏ¹Ý ¹®Á¦ ÇØ°á±â, Áï GPS (General Problem Solver) ÀÌ°í, Á¤º¸Ã³¸® ¾îÇÁ·ÎÄ¡·ÎºÎÅÍ ¾ò¾îÁø ¼ö´Ü ¸ñÇ¥ ºÐ¼® (Means Ends Analysis) ¿¡ ÇöÁ¸ÇÏ´Â ¸ñÇ¥¿Í ÃÖÁ¾¸ñÇ¥¿ÍÀÇ Â÷¸¦ ÁÙ¿©³ª°¡´Â ¿ÀÆÛ·¹ÀÌÅÍÀÇ °æÇèÀû Ž»ö (ÈÞ¸®½ºÆ½ Ž»ö (Heuristic Search)) À» ºÎ°¡ÇÑ ¹®Á¦ÇØ°áÀÇ Æ²ÀÌ´Ù. ........ (±èÇö¼÷ 1997)

term :

ÀΰøÁö´É (Artificial Intelligence)   ÀÎÁö ½É¸®ÇÐ (Cognitive Psychology)   ÀÎÁö°úÇÐ (Cognitive Science)   °æÁ¦ÇÐ (Economics)   GPS   Logic Theory Machine   ÇÕ¸®¼º (Rationality)   Á¦ÇÑÀû ÇÕ¸®¼º (Bounded Rationality)   Ã¼½º (Chess)   ¹®Á¦ ÇØ°á (Problem Solving)   ÈÞ¸®½ºÆ½ (Heuristic)   ¼ö´Ü ¸ñÇ¥ ºÐ¼® (Means Ends Analysis)

site :

Herbert Simon Collection : full-text digital archive from Carnegie Mellon Libraries.

Wikipedia : Herbert Simon

Herbert A. Simon : CMU ½É¸®Çаú   

Herbert A. Simon : Byron Spice

Herbert A. Simon : Scott L. Anderson

paper :

Herbert A. Simon : ±èÇö¼÷

video :

Herbert Simon - part 1 : 2006/12/12

 

Herbert Simon - part 2 : 2006/12/13

 

Herb Simon : Earthware Symposium : CMU October 2000 : 2014/10/30

 

What is bounded rationality : Gerd Gigerenzer, 2004/09/01