Amos Tversky
(À̽º¶ó¿¤ ½É¸®ÇÐÀÚ ÀÎÁö°úÇÐÀÚ 1937~1996)
Amos Tversky ´Â ÀÎÁö°úÇÐÀÇ °³Ã´ÀÚÀÌ¸ç ¿À·£µ¿¾È ±×ÀÇ µ¿·á Daniel Kahneman °ú ÇÔ²² systematic human cognitive bias ÀÇ ¹ß°ß°ú risk Á¶Àý ºÐ¾ßÀÇ ¿¬±¸¸¦ ÁøÇàÇÏ¿´´Ù. ºñÇÕ¸®ÀûÀÎ Àΰ£ÀÇ °æÁ¦Àû¼±Åà (irrational human economic choices) À» ¼³¸íÇϱâÀ§ÇÑ prospect theory ¸¦ Kahneman °ú ÇÔ²² ¹ßÇ¥Çß´Ù. 1965 ³â¿¡ Michigan ´ëÇп¡¼ ¹Ú»çÇÐÀ§¸¦ ¹Þ°í ¿¹·ç»ì·½ÀÇ Hebrew ´ëÇп¡¼ °¡¸£Ä¡´Ù°¡ ³ªÁß¿¡ Stanford ·Î ¿Å°å´Ù. 1984 ³â¿¡ MacArthur Fellowship À» ¼ö»óÇß´Ù. Tversky ´Â ÇöÀç Stanford ´ëÇÐÀÇ ½É¸®Çаú ±³¼ö·Î ÀÖ´Â Barbara Tversky ¿Í °áÈ¥Çß´Ù. ¶ÇÇÑ Thomas Gilovich, Paul Slovic, Richard Thaler µî°ú ¿©·¯ ³í¹®À» °øµ¿À¸·Î ÀÛ¼ºÇß´Ù. ........... (Wikipedia : Amos Tversky)
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½É¸®ÇÐ (Psychology) ÈÞ¸®½ºÆ½ (Heuristic) ÀÎÁö°úÇÐ (Cognitive Science) ÀÎÁöÆíÇâ (Cognitive Bias) °æÁ¦ÇÐ (Economics) ½É¸®°æÁ¦ÇÐ (Behavioral Finance) Daniel Kahneman Amos Tversky
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