Amos  Tversky

 

(À̽º¶ó¿¤ ½É¸®ÇÐÀÚ ÀÎÁö°úÇÐÀÚ 1937~1996)

Amos Tversky ´Â ÀÎÁö°úÇÐÀÇ °³Ã´ÀÚÀÌ¸ç ¿À·£µ¿¾È ±×ÀÇ µ¿·á Daniel Kahneman °ú ÇÔ²² systematic human cognitive bias ÀÇ ¹ß°ß°ú risk Á¶Àý ºÐ¾ßÀÇ ¿¬±¸¸¦ ÁøÇàÇÏ¿´´Ù. ºñÇÕ¸®ÀûÀÎ Àΰ£ÀÇ °æÁ¦Àû¼±Åà (irrational human economic choices) À» ¼³¸íÇϱâÀ§ÇÑ prospect theory ¸¦ Kahneman °ú ÇÔ²² ¹ßÇ¥Çß´Ù. 1965 ³â¿¡ Michigan ´ëÇп¡¼­ ¹Ú»çÇÐÀ§¸¦ ¹Þ°í ¿¹·ç»ì·½ÀÇ Hebrew ´ëÇп¡¼­ °¡¸£Ä¡´Ù°¡ ³ªÁß¿¡ Stanford ·Î ¿Å°å´Ù. 1984 ³â¿¡ MacArthur Fellowship À» ¼ö»óÇß´Ù. Tversky ´Â ÇöÀç Stanford ´ëÇÐÀÇ ½É¸®Çаú ±³¼ö·Î ÀÖ´Â Barbara Tversky ¿Í °áÈ¥Çß´Ù. ¶ÇÇÑ Thomas Gilovich, Paul Slovic, Richard Thaler µî°ú ¿©·¯ ³í¹®À» °øµ¿À¸·Î ÀÛ¼ºÇß´Ù. ........... (Wikipedia : Amos Tversky)

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½É¸®ÇÐ (Psychology)   ÈÞ¸®½ºÆ½ (Heuristic)   ÀÎÁö°úÇÐ (Cognitive Science)   ÀÎÁöÆíÇâ (Cognitive Bias)   °æÁ¦ÇÐ (Economics)    ½É¸®°æÁ¦ÇÐ (Behavioral Finance)   Daniel Kahneman   Amos Tversky

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